VRADX’s soft launch last year secured a long-term partnership with some of the biggest VR and AR hardware developers in China. This success is in large part a product of VRAD’s unique approach to VR and AR as a marketing platform.
Instead of streamlining the service to a very specific advertising format, VRAD provides a complete digital marketing solution.
“VRADX’s focus has always been the end user. Our goal is to enhance their experience. We set out to determine what they want, what makes them stick to an experience, what they expect and what really adds value to their time. From there, we determine how advertisers can design their marketing to fit the needs of the end-user. That’s why user engagement on our marketing campaigns always go beyond what is expected,” said Sandy Shen, co-founder of Etoron, the company behind VRADX.
This approach is proving to be a critical one when it went on display in ChinaJoy, the biggest VR & AR even in Asia Pacific. The event opened yesterday and will continue on to the weekend.
Below are some photos of crowd interaction with VRADX.
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